Home » How To Monetise Your CBCT or OPG Investment
Maximise ROI on your CBCT or OPG investment without overstretching
Investing in CBCT or OPG equipment is a major step for any clinic—but with the right strategy, it can become one of the most profitable decisions you make. Whether you’re a radiology centre, a dental group expanding into diagnostics, or a GP-led clinic looking to bring services in-house, the key is to treat your imaging system as a business growth opportunity, not just a capital expense.
Sam, Medic Cloud Managing Director
Why CBCT and OPG are smart investments for clinics
Adding a CBCT or OPG machine to your practice opens up new revenue streams and operational control. These systems allow you to:
- Keep referred scans in-house
- Bill under Medicare item numbers (where applicable)
- Attract referrals from nearby dentists, GPs, ENT specialists, and orthopaedics
By reducing your reliance on third-party imaging providers, you gain control over scheduling, scan quality, reporting turnaround, and patient experience.
Understanding CBCT ROI: A real-world example
Let’s look at the numbers:
If you scan just 5 patients per day at an average billing of $150 per scan, you’re generating $750/day or approximately $15,000/month. That means your system could pay for itself in under 12 months.
At Medic Cloud, we help you build a tailored CBCT ROI model based on your referral base, patient volume, and local demographics.
How to monetise your CBCT or OPG machine
To fully monetise your investment, consider these proven strategies:
- Promote your in-house imaging services to local clinics and specialists
- Offer same-day or next-day appointments
- Ensure fast turnaround with digital reporting systems like Voyager, Comrad, or QUBS
- Provide a seamless experience for both patients and referrers
Medicare billing for CBCT and OPG scans
Many CBCT and OPG scans are eligible for Medicare billing, depending on your clinic type and referral pathway. This can significantly boost your revenue while offering patients affordable access to diagnostic imaging.
We can guide you through the process of identifying applicable Medicare item numbers and integrating billing into your workflow.
Attracting referrals with in-house imaging
Your investment benefits more than just your clinic—it positions you as a preferred imaging partner for local practitioners. Clinics that offer:
- Convenient booking
- Reliable scan quality
- Integrated digital reporting
- A knowledgeable support team
…are more likely to become the go-to referral destination.
Carestream solutions we offer at Medic Cloud
Carestream
Carestream
Carestream
Private Cloud PACS
Our range of Carestream x-ray solutions.
Choosing the right Carestream Dental System
We offer the full range of Carestream Dental CBCT and OPG systems, including:
- CS 8100 OPG – Compact and ideal for smaller clinics
- CS 9600 CBCT – Versatile with hybrid 2D/3D capabilities
These systems are built for uptime, ease of use, and long-term value. We’ll help you choose the right model and scale as your demand grows.
Marketing your new imaging capabilities
At Medic Cloud, we don’t just install equipment—we help you go to market:
- Promote your services to local GPs, dentists, and specialists
- Connect you with reporting radiologists
- Provide digital assets, templates, and promotional materials
- Optimise your clinical workflow with minimal disruption
Flexible funding and staged rollouts
Worried about budget? We offer staged rollout options to help you get started:
- Begin with an OPG system, then upgrade to CBCT
- Share imaging resources across departments
- Integrate with your RIS/PACS for future-proof scalability
Future-proofing your radiology investment
If your goal is to grow, streamline, and diversify your service offering, CBCT and OPG systems are more than just tools—they’re a pathway to sustainable profit and professional independence.
Contact Medic Cloud today and speak to us about strategies regarding how to monetise your CBCT or OPG investment.
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